Advisor Live Events are designed for professionals who have serious missions and need real-world solutions. The qualified, powerful, enterprise attendees at Advisor Live Events come for intense, focused management, operational and technical drill-down education. Attendees learn from the world's top experts, interact with the leading innovators, and network with colleagues from around the world.
ADVISOR LIVE EVENT STATISTICS
Influential & Knowledgeable Technology Professionals
51% are IT Management/Staff
30% are Corporate Management
With Powerful Purchasing Power
92% influence, select or authorize the purchase of IT products & services
Corporate Revenue
19% have revenue of $1 billion or more
14% have revenue from $100 to $999 million
15% have revenue from $10 to $99 million
Annual IT Budget
10% have IT budget of $2.5 million or more
10% have IT budget from $1 to $2.4 million
15% have IT budget from $500 to $999 thousand
30% have IT budget from $100 to $499 thousand
Reaching Multiple Technology Users and Professionals
49% are involved with more than 500 desktops
14% are involved with 200 - 499 desktops
17% are involved with 100 - 199 desktops
10% are involved with 50 - 99 desktops
99% develop, support, maintain multiple systems
Looking for Cutting Edge IT Products & Services
70% use an Advisor event as a source for new ideas, products, services, and technologies
source: ADVISOR attendees 1999
GENERAL TRADE SHOW STATISTICS
83% of attendees were not reached by direct sales in the last 12 months.
Source: Center for Exhibition Industry Research
72% of trade show visitors say the show influenced their buying decision.
Source: Center for Exhibition Industry Research
14% of business-to-business marketing budgets are for trade shows.
Source: Center for Exhibition Industry Research, "The Power of Exhibitions II"
Trade shows have grown from the #5 to the #3 expenditure for business-to-business advertising, just behind advertising and sales promotion.
Source: May 1999, Business Marketing Magazine
Decision-Makers Perception of Trade Shows
(Percentage generally agreeing)
70% "Are relied on by my company to keep up."
79% "Help me decide what to buy."
80% "Provide an invaluable opportunity to discuss ideas with peers."
82% "Allow me to be very productive in a short amount of time."
83% "Bring me up to date on the latest trends in the industry."
85% "Save my company time and money by bringing many vendors under one roof."
Trade shows are valued for product and information accessibility.
61% See many products - same time/one location
42% Accessibility of Information
32% Make contacts
14% Exposure to the latest technology
4% Social atmosphere
Source: Exhibitor Magazine
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