See various ADVISOR Web ad sizes and positions in an Example Advisor Zone. To see examples of ads in an Advisor Article, click on one of the headlines in the Example Advisor Zone. Please keep in mind that the position of ads on Web pages is approximate and will vary. The layout of a Web page is always subject to change, because it is determined by page design, dynamic page content, the user's browser window size, and the user's browser version and settings.

Ads on Publication and Article Pages
Ads placed on Advisor publication sites (including Advisor Magazines and Advisor Zones) automatically appear within individual articles that are accessed directly from those sites. Therefore, placing an ad on a publication page automatically places it in virtually all of the articles that are listed on that publication's main page. (Exceptions are rare and do not discount the value of such ads. The same article might display different ads depending on which publication link is followed. If an article is accessed without starting at a publication's main page, such as via a search or direct link, then the article generally will display ads from its primary/original publication.)

Most Web ad positions can display Graphic or Text ads.

Graphic Ads

Graphic ads are typically animated GIF files, though they can also be Flash or possibly IFRAME.

For any graphic ad format, certain real-world factors apply; see Ad Limitations below.

Text Ads

Text ads consist entirely of text, without graphics.

Length of text ad is measured in total characters, including all visible spaces and punctuation.

One section of text may have a link, either visible or embedded in the text.

Headline portion of Ad may be bolded, with restraint.

"Sponsors" text ad is exclusively for and provided automatically to Magazine advertisers in most packages.

A Text Ad appears in a box with a thin colored border and a colored background. Colors are determined by Advertiser, subject to style approval by Publisher. Box size is approximate and stated for relative comparision only. As with all Web text, the actual size depends on the length and layout of the text, and on the user's browser type, window size, and text settings.


Ad Position vs. Content
"Above the Fold" is a concept that is not a key consideration on ADVISOR NETWORK sites and pages. There is no "best" position, because a qualified visitor intends to see what's on the site, what's in the publication, and what the article says. This requires scrolling the page. Any ad position is only visible for part of the time the scrolled page is being read. On a publication page, a visitor is likely to scroll and explore the entire page to discover all the articles and information. On an article page, a visitor is extremely likely to scroll to read the article. When a visitor scrolls a page to get desired information, an ad that appears near the top of the page, "above the fold" will scroll off, and a ad that appears lower on the page will scroll on.

Much more important than ad position is ad content. An effective ad must directly target the customer's needs, clearly promote customer benefits, and motivate the customer to action.

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Web Ad Rates
For current rates contact us at 858-278-5600 or go to ContactAdvisor.

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Web Ad Positions, Sizes & Specs
Listed in approximate position on page. Actual position of ad on any page is not guaranteed because it varies with page design and content and is subject to change without notice.

Magazine "Sponsors" Box: Text Headline+Link Ad

Price: This position is exclusively for ADVISOR Magazine sponsors, and is provided automatically in most print advertising packages.

Position: Text Headline+Link Ad appears in Sponsors box on the Magazine's home page, and in articles linked from this page.

Rotation: Text Headline+Link Ad does not rotate.

Headline+Link: Text ad length is 50 characters (including spaces), including a few words of bolded headline with embedded link.

728x90 Leaderboard: Graphic Ad

Positions: Leaderboard ad appears near the top of most publication and article pages. This ad size is not available on the Advisor Network Home page.

Rotation: Leaderboard ads randomly rotate with other Leaderboard ads scheduled for the same page position, including ads for the same advertiser and ads for other advertisers.

Graphic Ad: 45KB maximum. For Flash, see below*. Length of animation 5 - 8 seconds maximum. Animation must pause for 10 seconds in between loops. Animated image must stop after 2 loops.

468x60 Full Banner/Upper: Graphic Ad

Positions: Full Banner ad appears in the "upper" of the two Full Banner positions on most pages. In some circumstances this ad appears in the Leaderboard position, but this is not guaranteed. This ad size is not available on the Advisor Network Home page.

Rotation: Full Banner ads randomly rotate with other Full Banner/Upper ads scheduled for the same page position, including ads for the same advertiser and ads for other advertisers.

Graphic Ad: 30KB maximum. For Flash, see below*. Length of animation 5 - 8 seconds maximum. Animation must pause for 10 seconds in between loops. Animated image must stop after 2 loops.

468x60 Full Banner/Lower: Graphic Ad

Positions: Full Banner ad appears below the "lower" of the two Full Banner positions on most pages. In some circumstances this ad appears in the Full Banner/Upper position, but this is not guaranteed.

Rotation: Full Banner ads randomly rotate with other Full Banner ads scheduled for the same page position, including ads for the same advertiser and ads for other advertisers.

Graphic Ad: 30KB maximum. For Flash, see below*. Length of animation 5 - 8 seconds maximum. Animation must pause for 10 seconds in between loops. Animated image must stop after 2 loops.

Text length: Single-line Headline with non-visible link, 4 lines of text, Single-line Domain name with non-visible link. Maximum 70 characters in Headline, 300 characters in text, 60 characters in displayed Domain. Border color and background color can be specified; color scheme is subject to publisher's approval.

120x600 Skyscraper: Text or Graphic Ad

Positions: Skyscraper appears in the left-side navigation menu column of scheduled pages. This ad size is not available on the Advisor Network Home page.

Rotation: Skyscraper ads randomly rotate with other Skyscraper ads scheduled for the same page, including ads for the same advertiser and ads for other advertisers.

Graphic Ad: 30KB maximum. For Flash, see below*. Length of animation 5 - 8 seconds maximum. Animation must pause for 10 seconds in between loops. Animated image must stop after 2 loops.

Text Ad: Two-line Headline with non-visible link, up to 40 lines of text, Single-line Domain name with non-visible link. Text length is approximately 30 characters in two-line Headline, 650 characters in text, 20 characters in displayed Domain. A logo of suitable size (width 100 pixels or less) can also be included, with proportionally-reduced text. Border color and background color can be specified; color scheme is subject to publisher's approval.

120x60 Button 2: Text or Graphic Ad

Position: Button 2 rectangle appears in the right-side ad column of scheduled pages. This ad size is not available on the Advisor Network Home page.

Rotation: Button 2 in right column does not rotate.

Graphic Ad: 10KB maximum. GIF is recommended. For Flash, see below*. Length of animation 5 - 8 seconds maximum. Animation must pause for 10 seconds in between loops. Animated image must stop after 2 loops.

Text Ad: Single-line Headline with non-visible link, 4 lines of text, Single-line Domain name with non-visible link. Maximum 20 characters in Headline, 90 characters in text, 20 characters in displayed Domain. Border color and background color can be specified; color scheme is subject to publisher's approval.

120x90 Button 1: Text or Graphic Ad

Position: Button 1 rectangle appears in the right-side ad column of scheduled pages. This ad size is not available on the Advisor Network Home page.

Rotation: Button 1 in right column does not rotate.

Graphic Ad: 15KB maximum. GIF is recommended. For Flash, see below*. Length of animtion 5 - 8 seconds maximum. Animation must pause for 10 seconds in between loops. Animated image must stop after 2 loops.

Text Ad layout: Single-line Headline with non-visible link, 4 lines of text, Single-line Domain name with non-visible link.

Text length: Depends on how desired text fits into Rectangle (shorter words are best), but maximum is: 20 characters in Headline, 120 characters in text, 20 characters in displayed Domain.

Text Ad style: Border color and background color can be specified; color scheme is subject to publisher's approval.

125x125 Square: Text or Graphic Ad

Position: Square button appears in the right-side ad column of scheduled pages. This ad size is not available on the Advisor Network Home page.

Rotation: Square button in right column does not rotate.

Graphic Ad: 15KB maximum. For Flash, see below*. Length of animation 5 - 8 seconds maximum. Animation must pause for 10 seconds in between loops. Animated image must stop after 2 loops.

Text length: Single-line Headline with non-visible link, 4 lines of text, Single-line Domain name with non-visible link. Maximum 20 characters in Headline, 150 characters in text, 20 characters in displayed Domain. Border color and background color can be specified; color scheme is subject to publisher's approval.

336 x 280 Large Rectangle: Graphic Ad

Positions: Large Rectangle ad appears in roughly the middle area of scheduled pages. This ad size is not available on the Advisor Network Home page.

Rotation: Large Rectangle ads randomly rotate with other large Rectangle ads scheduled for the same page, including ads for the same advertiser and ads for other advertisers.

Graphic Ad: 20KB maximum. For Flash, see below*. Length of animation 5 - 8 seconds maximum. Animation must pause for 10 seconds in between loops. Animated image must stop after 2 loops.

Special Opportunities" or "Advisor Marketplace": Text Headline+Link Ad

Price: $80/100 characters, $50/50 characters.

Positions: Text Headline+Link Ad in advertiser's choice of Special Opportunities box or Advisor Marketplace box of scheduled pages. One or both of these are on most but not all pages.

Rotation: Text Headline+Link Ad does not rotate.

Text+Link Ad: One or more lines of plain text, including a few words of bolded headline with embedded link.


Advisor Zone Sponsorship

Stand out as authority in your field by sponsoring a key ADVISOR ZONE Website.

Get details here.

Web Ad requirements, limitations, and special conditions

* AD GRAPHIC: A standard graphic ad is in the form of GIF animation, displayed via standard "IMG" tag and linked via standard "A" tag. A non-standard ad typically requires special coding by Publisher, and possibly requires that users have specific plug-in viewer. Advertiser assumes all responsibility for providing necessary code, for whether users have required viewer installed, and/or whether users have blocked ads or graphics. * AD TEXT: Text Ad should avoid long words and other content that causes wrapping or spacing problems in leading browsers. If such content is necessary and causes ad to be longer than normal, Publisher may reduce total allowed characters to compensate. If such content forces ad box to be wider than allowed for the ad size/position, ad will not be accepted. * AD SERVER: Publisher normally serves ads from its own ad server. Due to performance and security considerations, use of external server (Advertiser's or third-party) is available only to nationally-known, established advertisers and agencies. If it is used, advertiser must assure that linked ad will be presented reliably and meet Publisher's acceptance standards. Advertiser assumes all responsibility for display of ad to users. Should an external server fail to serve ad quickly and reliably, thereby causing performance problems, Publisher reserves the right to suspend the ad and notify the advertiser that correction is required, and such action shall not modify Advertiser's obligations per the advertising agreement. * AD ACTION: Clicking an ad must open a single new window that displays the Advertiser's page. The click may not trigger any additional windows, pop-ups, or other actions that the user would not expect or explicilty select. * AD SPECIAL CODE REQUIRED: If ad requires advertiser-specific HTML, JavaScript, Style or similar, the complete ad with all necessary code must be provided to Publisher one week in advance of scheduled start for technical testing, and it is subject to acceptance. Advertiser assumes all responsibility for proper performance of provided code. * AD FLASH GRAPHIC: If Flash is used, the .SWF file must be created with a self-contained link to the advertiser's site, and the link must open in a new window (target="_blank"). The ad must be accompanied by all necessary HTML code to display and link from the ad. Because use of Flash players is under the sole control of Web site users, Advertiser assumes all responsibility for proper performance of provided code, display of ad, and response by users. * AD IFRAME: Use of IFRAME is available only to nationally-known, established advertisers and agencies. If IFRAME is used, advertiser must assure that linked page will be presented reliably and meet Publisher's acceptance standards. Advertiser assumes all responsibility for display of ad to users. * AD PDF: If advertiser links to PDF, it must open in new window (target="_blank"). The ad must be accompanied by all necessary HTML code to link to and open the PDF. Advertiser assumes all responsibility for proper performance of provided code and display of ad to users. Because of the impact on the user of viewing an online PDF, some users dislike opening them unexpectedly, so Publisher strongly recommends that ad tells user the link will open a PDF. * ROLLOVER, POP-UP, POP-UNDER AD NOT ALLOWED: In recognition of the serious and professional nature of Publisher's sites and customers, Publisher does not accept any ad link that opens or activates automatically. Only an explicit user click may open an ad or trigger an action * AUDIO ACTIVATION: In recognition of the serious and professional nature of Publisher's sites and customers, Publisher does not accept any ad that plays sound upon display. All sound must be user-activated, therefore only an explicit user click may trigger audio.