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CUSTOMER RELATIONSHIP MANAGEMENT
Customer Relationship Management
Get away from stovepiped data repositories. A consolidated view of customer information helps you better serve your customers, market to them more efficiently, and increase customer loyalty.
By Don Lykins, CTO, Portalsoft Inc.
About this Article:
If you think of the most successful companies around the world -- GM, Wal-Mart, IBM, CISCO, etc.-- they all have one thing in common: loyal customers. It can cost ten to twenty times as much to acquire a customer as to retain one, so it's easy to understand why customer relationship management is such a hot concept. But, while everyone understands CRM is a good thing, putting a CRM strategy together isn't easy. The place to start? A customer-driven business model.
Keyword Tags: Business Intelligence, Bus: Knowledge, CRM, Customer Retention, Customer Service, Database, Database Management, E-Business, Enterprise Resource Planning (ERP), E.piphany, Infrastructure, Integration, IT Architecture, IT Strategy, Knowledge Management, Marketing, Microsoft, Microsoft Great Plains ERP, Microsoft .NET, Oracle, Peoplesoft, Primus, Primus eServer, SAP, Siebel, Software, Tech: Software
ADVISORAMA If a small thing has the power to make you angry, does that not indicate something about your size? -- Sydney J. Harris |
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