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Protect Your Brand

Your Web presence is a requirement, not an option. But there are risks involved in promoting your brand online. What should you do?

By Kim Bayne, Advisor Contributing Writer

About this Article:

The Internet can make your brand more visible and memorable to customers. But whether you enhance your online presence through cutting-edge Web design, or a highly interactive user experience, there are risks in promoting a brand online.

Keyword Tags: Advertising.com, Business Technology, Dirty Water Integrated, E-Business, E-Business Management, E-Commerce, Gregory Thomas Associates, Marketing

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DataBased Advisor

Print Edition: April 2001, Page 24

NOT ONLINE: This article may be available on compilation CD or print back issue.

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BAYNK05 posted 04/01/2001 modified 01/09/2009 03:35:15 AM ztdbms/ztdbms
domino-144.advisor.com my.advisor.com 01/09/2009 01:13:05 PM