|
|
SALES FORCE AUTOMATION
Sales Force Automation
Are PDAs the missing link to SFA return on investment?
By Louise Davey, Chief Operating Officer, Imagina
About this Article:
In the late 1990s, the concept of using software to automate the sales process and improve customer relationships seemed obvious. SFAs would do for the sales process what spreadsheets and accounting packages did for finance. SFAs/CRMs became "must-have" applications. So, why did so many SFA/CRM initiatives fail? More importantly, can mobile technology help recoup that investment?
ARTICLE INFO
 ARTICLE LOCKED
Keyword Tags: Application Development, AvantGo, Business Intelligence, Business Software, Business Strategy, Business Technology, CRM, CRM - Customer Relationship Management, Development, Extended Systems, Handheld, Hardware, iAnywhere, IBM DB2, IT Networking, IT Strategy, Laptop, Microsoft, Microsoft Pocket PC, Microsoft Windows, Microsoft Windows Mobile, Middleware, Mobile, Mobile Business, Mobile Development, Networking, Notebook, Oracle, Palm OS, PDA - Personal Digital Assistant, Pocket PC, PumaTech, Sales Force Automation (SFA), Security, Software, Tech: Hardware, Tech: Networking, Tech: Software, Training, Wireless
|
|